Three distinct US-market personas with age range, pain point and where they hang out online.
Recommended price point, bundle idea and discount tactic based on category benchmarks.
Ranked list of five channels (paid, organic, influencer, marketplace, community) with a first action for each.
A day-by-day launch calendar you can execute solo without any planning meetings.
The top 3 objections your buyers will raise and the exact scripted response for each.
Five sharp unique-selling-points, not generic “high quality · fast shipping” filler.
Product name, one-line description and optional price.
Default is the US; pick another country if you sell abroad.
AI returns the full plan as structured JSON — fits any doc, spreadsheet or CMS.
Follow the 7-day playbook or hand it to your team.
Most small-brand product launches fail not because the product is bad but because the launch itself was a scramble. Founders spend three months perfecting the product, then two weeks scrambling to figure out pricing, positioning, channels and creative — usually the week before launch. The result is a soft opening that never gets the flywheel spinning, and a product that dies quietly on page 47 of Amazon or gets buried under the Shopify homepage.
A sales plan flips that. It forces you to answer the six questions that decide whether a launch succeeds — who is this for, what problem does it solve better than alternatives, at what price, on which channels, in what order, and how do we handle the top objections — before you spend the first dollar of ad spend.
Every generated plan follows the same battle-tested structure: three buyer personas (name, age range, pain point, where they hang out), a one-sentence positioning statement, five USPs, a pricing strategy with a recommended price / bundle / discount tactic, five ranked channels each with a first action, a seven-day launch calendar, and three top objections with scripted responses.
It is essentially the same structured brief a top DTC consultant would charge $2,000–$5,000 to produce, generated in about ten seconds from your product name and description.
Ads to execute the plan’s paid channel actions.
Keywords for the organic channel actions.
Social copy for the 7-day launch calendar.
Product-page copy that supports the plan.
Every asset the plan calls for, generated at once.
Full Amazon listing to execute the marketplace channel.